KeyneLink™: Strategy-driven Execution Management

Football Play Sketch
Pop Quiz

Question: What is the difference between "strategies", "plays", "plans", "goals" and "good intentions"?

Answer: There is no difference, they are all dreams, fantasies, or just "good ideas", until they are executed!


Strategy-driven execution management is about leading and motivating employees and guiding execution towards accomplishing clearly defined "ends": strategies, goals, deliverables. Execution is the act of doing something, and when you manage execution, you are managing an act rather than a result--leading, guiding and motivating people to success.

Execution management is the key to successful performance, but strategy-driven execution management is the key to organizational greatness.

People are more effective when they have realistic initiatives, tangible goals and standards, and consistent ways for measuring success. Strategy-driven execution management communicates a company's, department's, or team's vision, mission, values and strategies so everyone involved can align with them as the central focus of day-to-day operations.

"Today, only half of employees understand how their actions relate to company goals. Over 40% feel their compensation is not adequately tied to job performance, and over 75% say their company does not reward them or motivate them to achieve goals. Most employees do not even have a clear understanding of what is expected of them or how the company is evaluating them."
Wayne Nelson


Introducing KeyneLink
KeyneLink is a revolutionary strategy-driven execution management--performance leadership--system that integrates your organizations strategies, vision and values with the daily activities of your people. Part process, part software, and part roadmap, KeyneLink is a true strategy execution system that focuses and manages performance through clear direction, ongoing communication and feedback, keys to successful results.
Strategy Execution Model Strӗx ŭ kyoo´ shŭn point:

The point of transition between strategy and execution. This is the point at which many management teams falter by failing to recognize the importance of managing strategy execution. Instead, they allow it to be eclipsed by the urgency of day-to-day activities. The key to successful navigation through the strexecution point can be found in
KeyneLink, the only true strategy execution management system on the market.
Forward-Facing vs Rear-View Leadership

Instead of waiting until the end of the year to tell employees if their actions were acceptable, KEYNE
Link helps managers lead and guide--manage--employees throughout the year, making end-of-year performance appraisals obsolete. Ongoing communication focused on goal achievement is at the core of our system, and when communication takes place regularly, there is no formal appraisal at the end of the year. Instead, loose ends are tied up and rewards are distributed.
Coach Watching Players
Incorporating best practice standards

KeyneLink  incorporates industry best practice standards into its execution management system. From goal alignment to expectation setting and performance measurement KeyneLink delivers the highest quality processes possible.
Goal Setting KEYNELink automates the creation, assignment, and ongoing guidance of employee and team goals. This process improves communications around expectations and goals, increases employee engagement, and increases visibility and accountability throughout the organization.
Integral to the success of any employee performance management initiative is ongoing communication between managers and their employees.  KEYNELink helps coordinate, prepare for, track, and document these discussions so that both employees and managers stay on track and can make mid-course corrections as necessary.


A user-friendly, state-of-the-art system:
  • No hardware or software to maintain
  • No dedicated IT staff required for rollout and maintenance
  • Provides for immediate upgrades and maintenance
  • Optimized for 24/7 uptime and performance
  • Is highly scalable and secure
  • Built on an industry standard architecture
  • Intuitive user interface allows for ease-of-use
  •  24/7 access from anywhere in the world

Call 713.627.7910 or Email for more information or to schedule a personal online demo via GoToMeeting.